Category Archives: Business Tips

Tips for your photography business

Tips for Your First Photography Job

Recently I wrote several posts for first time wedding photographers. You can find those posts here:

This week I have been fielding questions from photographers about to shoot their first paid job. However, they are are not shooting a wedding, but are about to shoot a family portrait. For those readers here are some tips for your first photography job.

Congratulations on reaching a milestone! Your first paid photography job.

Tip #1 – Focus on Happy Customers. As you get started in paid photography it is easy to obsess about the money you will bring in from this first job. If you find yourself saying ‘this is fantastic, I’m getting paid $500 to shoot family portraits’ you might be falling for this trap. Believe me, this is the wrong area to focus. If you are going to make a living from this – having happy customers is far more important than the amount of money you will get paid from one job. Charge what is fair, and do everything possible to make sure you have a happy client. Happy clients come back again and again, and will refer you to their friends.

Tip #2 – Get a Contract. This point will turn a few people off! But, you need a contract with your client. This will cover what services are being provided for what compensation. Importantly, your contract also needs to cover issues around copyright, use of images, and model releases. If you are a member of your national photographic body they will have sample contracts.

Tip #3 – Know Your Equipment Well. Nothing will turn a paying client off more than if you are trying to work out how to use your equipment while shooting images for them. Shooting in light conditions you are familiar with will limit this risk. If you are used to shooting outdoor, shoot the family portraits in a park. If you primarily do studio work, organize for the shoot to be in a studio. Don’t do a studio shoot if you are not familiar with studio lighting techniques.

Tip #4 – Don’t Be Afraid to Talk About Finances. If you are shooting a paid job, the client expects to pay. Make it easy for them – talk about what they need to pay by when, and how they can pay you. It is much better to have this discussion early in your relationship with the client than to leave it.

Tip #5 – Ask for Payment in Advance. I ask for payment in advance for weddings and family portraits and have never had a client balk at this. Again, I make it clear and easy for the client and it is covered in my contract. If the client would like some flexibility in payment terms I am happy to help – but I know I will do a better job if I’m not thinking ‘I wonder if these people are going to pay me?’

Tip #6 – Think About Presentation. The photo shoot is only one element of the client experience. When you are starting out, it is easy to think only about the shoot. You should also consider how will you present the images to your client. Will you take them through a slideshow in their own home? Will you just send them a USB in the mail? The approach you choose makes an impact on your clients experience. Consider the type of experience you want them to have.

Tip #7 – Carry Backups. It is very risky not to have back ups with you on a paid shoot. That includes spare camera body, lens, memory cards, batteries, and flashes. If you are starting out you may not own back ups of all of these. If that’s the case, ask a friend and borrow their gear.

I hope these tips for your first photography job have been useful. If you have any questions, please comment on this post. I will be happy to try and answer them. And if you have lots of questions I’ll write another post on this topic. Thanks for reading this post. Good luck for your first photography job.

Focus on generating a happy customer not maximising the financial return from your first job.

6 Questions to Ask Yourself Before Launching a Photography Business

Consider these questions before you start in photography business

In the last week I have been working with a photographer who is considering turning his hobby into a business. He has had positive feedback on the work he has done to date – which has focused on family portraits. He has also shot 2 weddings this year. As I have helped him, we have worked through issues ranging from the quality of his work to the challenges of a variable income. He is not the first photographer to grapple with doubts about launching a business. In my experience, most don’t know what they are getting themselves into. I have put together this starter list of questions if you are considering turning your hobby into an income. Here they are – 6 questions to ask yourself before launching a photography business.

Question 1 – Am I Passionate About Running a Small Business?

All of the photographers I have spoken to about turning their hobby into an income have been planning to start a small business. In the same way that I run Craig Dingle Photography Pty Ltd, they are considering establishing and running a small business. For photographers reading this – I am assuming you are passionate about photography and image making. The key question to ask yourself is – am I also passionate about running a small business? Will I welcome the challenges which come with small business? Generating new clients? Following up people who haven’t paid their bill? Doing book keeping and taxes? When times are tough, will I welcome the challenge and find a way forward?

I have deliberately put this question first. It is a very important question to ask yourself. Are you up for the challenges that come with running a small business?

Question 2 – How Will I Handle the Challenges of a Variable Income?

I don’t know any photographers who have a steady income every week. They must be out there, but I don’t personally know any. Where I live there is always more business around in spring and summer than there is in autumn and winter. Whether that is family portraits, weddings, real estate photography, or other work – there is not a steady supply of business all year round. Even in stock photography, the income slows down very predictably every northern hemisphere summer.

A variable or seasonal income is very different than working for a corporate and receiving the same pay check every week or month. Have you considered this? How will you handle the lean weeks? Months? Seasons? Will you shoot some business events when the wedding season slows down? How will you find this business? Are you prepared to shoot jobs, which might not be your favorite type of work, to make ends meet in the lean months?

Question 3 – How Will I Generate New Clients?

This question is key. If you plan to add your work to your facebook page and think that will generate new clients for you, I suggest its time to pause. How much business has your facebook page generated to date? In most cases, the answer is not much. You are going to need a solid plan for generating clients if you want to make a fair income from your photography. Are you going to advertise online, in your local school newsletter, by tapping your range of contacts, attending bridal shows? A solid plan around how you will generate clients will vary depending on what type of work you want to do – but having a good plan is key. New clients are unlikely to start calling you out of the blue just because you have set up a business. You will need a plan to generate new clients.

Question 4 – What Unique Offer Will I Be Bringing to the Market?

There are lots of photographers out there, and the number is growing every day. What is the unique thing you will bring to the market? Why will clients choose you? What sets you apart? If you have 2 minutes to talk to a potential client – what are the key points you want to make? This is a challenging and important question. It takes time to work through this one, and a strong answer can help you with understanding how to generate new clients. Is it the the experience you will give your client on the day? Is it your unique product offering? Is it your one of a kind shooting style? Are you a specialist in a niche? What else? If your answer is ‘my friends and family say my images are great’ or ‘I’m told I have a great eye’ these are danger signs. You need to know specifically what it is that you will be bringing to market, and why a client should choose you.

Question 5 – Is My Work Good Enough?

This is a perennial question for photographers! The more clients you work with, the more your confidence will build over time. When you are starting out, a slightly different question can sometimes help. If you have been asked by a friend to shoot their wedding – consider asking ‘Am I confident enough that I can charge $X?’. Often a first time wedding shooter will not be confident and will feel anxious about shooting their first wedding. If that’s the case, discuss that with the client and perhaps shoot with no charge. A client will appreciate your honesty and forgive some rookie errors if you have been frank with them. They are unlikely to be happy if you try to maximize your income from this wedding and then miss key shots. Think about building a foundation for your business. You want happy clients, and you want them to refer you. Make building a strong foundation your business focus when you are starting.

Question 6 – Am I Prepared to Learn?

Regardless of your answers to the first 5 questions, if you are prepared to learn you can make it. If you are prepared to learn – mistakes are progress not problems. Every mistake will make you better. Every positive experience will give you a new learning about what works. If you don’t know how to run a small business but are prepared to learn, you can build your skills and business over time. There are thousands of photographers out there – and that number is growing. Don’t be overwhelmed. If there is space for those photographers, there is space for you too. If you are prepared to learn you can make it.

I am passionate about photography and the business of photography. If you have found this post useful, you may like these recent posts:

Thanks for reading 6 questions to ask yourself before launching a photography business. What has your experience been? Are you considering turning your hobby into a business? Do you have additional questions? Please add your comments or questions to this post. If you’d like some help privately, please email me on [email protected]

Part Time Paradigm

There are a growing number of photographers choosing to operate on a part time basis

There was a time when the difference between a professional photographer and an amateur was that a professional got paid and an amateur did not. Times have changed and the lines between the two have blurred. Professional now refers to a quality of work, not whether you get paid. There are many people who generate professional quality photography work, but have a main income from another source. When I was growing up, if you wanted to be considered a professional photographer, then photography had to be your main vocation. Again, times have changed. Today there are many photographers whose main source of income is from non-photography work but their work is of professional standard – I call this the Part Time Paradigm.

I have recently read David Du Chemin’s book – VisionMongers – which addresses the issue of ‘making a life and a living in photography’. It is an excellent book. In the early chapters it considers the issues around whether or not to make photography your primary vocation. He explains that it is not easy to make a living in photography, and gives some great examples of people who are succeeding. This week, I’ve also read a post on The Digital Photography School which considers the benefits of part time photography. Both of these have lead me to today’s post on Beyond Here.

Is the Part Time Paradigm real?

Often people consider how well a photography business is doing by whether the photographer is conducting their photography business full time, or how much work the photographer has, or how many staff the photographer has. I come across this thinking nearly every week, and only in the last year have I realized the power and the benefits of part time business. The Part Time Paradigm is real, and lots of photographers are living it. Maybe you should consider it too.

What does it look like?

The benefits of the part time paradigm are more than financial

Firstly, the photographer has another source of income, normally from a job. This provides them with a steady income and lets them operate their photography business outside of their job commitments. Secondly, there is a range of photography work they can be doing – stock, wedding, family portrait, landscape … the list goes on. Thirdly, whether they are ‘professional’ or not now has a mixed meaning. It could refer to how they conduct their business, or the quality of work they are producing. Importantly, it doesn’t refer to whether they get paid or not, or whether that is the only way they spend their working week.

Why operate like this?

The main reason for operating in the part time paradigm is often overlooked. It is possible to be passionate about photography and have an interest in something else. It doesn’t have to be all or nothing. Think about it for a moment, a doctor might love photography, and it doesn’t mean they hate being a doctor. Equally a bus driver can love driving buses and love photography. When I boil it down, professions used to define us. This made it hard to change. Today, your profession doesn’t have to define you. You can change. You can be a doctor today and a photographer tomorrow. Or you can be both at the same time.

Interestingly there is still a line of thinking that you can’t be taken seriously unless you are operating as a full time photographer. To me, this is a notion of the past and thousands of photographers are living the part time paradigm. Perhaps a lot more should?

What are the benefits of the part time paradigm?

The benefits of the part time paradigm include:

financial stability by having multiple sources of income.
you can invest in equipment not promotional material. For full time photographers, it is very hard to justify investing in equipment compared with investing in promotional material to generate more business. In the part time paradigm you don’t have this conflict, you can buy the gear you want.
effort can vary. A full time photographer needs work year round and generally won’t go for very long without camera in hand. The part time photographer can vary their work with the season or with their mood. They can dip in and out. Work lots this month, take next month off.
you can stay true to your creative vision. Under the part time paradigm you do not have to shoot family portraits on the weekend to keep money coming in. If landscapes at sunrise are your one true love, that’s all you have to shoot in the part time paradigm
being able to live a life of variety. It is possible and legitimate to love photography and love something else. It is possible to do both. Shoot weddings all summer, focus on your other interests all winter.

Do you believe you have to operate full time to be a successful photographer? What’s your take on the Part Time Paradigm?

Selling Prints Online

This post looks at the topic of selling prints online as a way to generate an income from your images. This comes on top of recent articles which looked at building financial success through photography. Those posts are here:

There are a range of e-business opportunities available to photographers today. I have contributed to microstock agencies since 2008 as a key way to generate income from my images. That has been productive and financially successful for me. Since mid 2013, I have also been selling prints online through Fine Art America. This post covers my experience and lessons learned. (Follow this link to see my portfolio on Fine Art America)

Selling prints online is a straightforward process. It suits photographers who prefer for someone else to find the end customer, while they get on with shooting

How does it work?

Fine Art America’s website is very easy to use. After setting up your account, you upload your images, add titles, add descriptions, and add key words. These are so that your image (or artwork) can be found by users of the site. One key element that is different from microstock is that you get to set your own prices – which effectively means you set your own margins. Nice. This is also a straightforward process and is done quickly and easily. Set your prices high to make higher margins but likely low sales volumes. And set your prices lower to make lower margins but likely higher sales volumes.

What do users do?

Rather than downloading an image for use, users of Fine Art America order a product made with your image. While I have titled this post Selling Prints Online, users can order a range of different products with your images on them – not just prints (smart phone covers are one clever use and is a large, emerging market). In short, rather than receiving your image electronically, the end user receives a physical product with your image on it.

Why does this work?

Selling prints online works well for photographers who want someone else to find customers for them. In this case Fine Art America generates traffic to the site, to buy prints of your images. This is ideal for photographers who are busy shooting or working another job. All the photographer has to do is upload the image, add details, and leave the sales process to Fine Art America.

What has my experience been?

I have 200 of my wildlife images available on Fine Art America. That’s not many, and is dwarfed by the 6000+ I have available through iStockphoto.

Sample of one of my wildlife images available on Fine Art America

While I have outlined above that the upload process is straightforward, my sales have not been very successful. It may be both the type of content I have uploaded, and also the relatively small number of images. Overall, the sales generated through selling prints online has generated very small income. Again, it is dwarfed by my microstock sales, and hence I continue to focus on microstock while online adding images to Fine Art America from time to time (generally on really cold, rainy winter days!!)

Lessons Learned

While selling prints online has not been very successful for me – I note other photographers and artists selling artwork regularly. My observations are that they either have:

very unique imagery, or
are a well known name, or both

For example, Anne Geddes sells her images on Fine Art America. She is very well known for her unique images of new born babies. If you would like to check out her work, go to Fine Art America and put her name in the search field.

Final thoughts

Selling prints online has not been very financially successful for me so far. I’d suggest using an outlet like this to generate an income from your images if you have very unique content or a very “arty” bias in your work.

Do you sell prints online? What has your experience been?

Succeed in Photography Business

Financial success means different things to different people

People get into photography driven by a love of making images, not a love of dealing with business issues. It is passion and creativity that drives us, not a desire to spend hours doing book keeping or other business tasks. I see plenty of photographers who produce brilliant work but struggle to make a living. That leads me to consider – can non business minded people succeed in photography business?

This is a big question – so where do we start? We need to start by understanding what success means to you. What is your definition of success? There are as many answers to that question as there are photographers, but the only answer that matters is your own. What is your definition of success?

Is success:

to be able to call yourself a professional photographer regardless of whether you make any money?
to make enough money to fund your gear purchases?
to make a significant supplementary income to add to another primary income source?
to make an income equivalent to the national average income?
to make three times the national average income or more?

Lets look at each of these.

Success Level 1 – Calling Yourself a Pro. If success is to be able to call yourself a professional photographer, regardless of the income generated, then yes – this can be achieved without much business knowledge. If you want to reach this level of success, focus on acquiring pro standard equipment and get a nice website. You may not have too many clients knocking down your door, but you will have some nice gear to use, time to shoot personal projects, and a nice website to display your images. You can also look into membership of your national photography body.

Business skills can be learned as your photo business grows

Success Level 2 – Fund Your Gear Purchases. If success to you is to be able to generate enough income from your images to fund your gear purchases – this too can be done with limited or no business skills. If you would like to do this, I would recommend looking into micro stock photography sites and selling prints online. In both of these models you simply upload your images to the site and they do the work to attract buyers and complete the sales transaction. Keep in mind that any sales generated are likely to be slow to start with and build over time. You will need to be patient. If your goal is to generated a few thousand dollars each year then this is a legitimate way to do it – and thousands of photographers are doing this. If you are interested in using micro stock photography to get here, you may be interested in this post.

Success Level 3 – Making a Significant Supplementary Income. By a significant supplementary income I mean greater than $10,000 per year. I expect you would need another source of income in addition to this. Perhaps you work full or part time and run your photography business outside this. If you hope to reach this level of success it will help if you start to learn some business skills. At this level you may be using micro stock photography to provide some of that income and you may be taking on some commissioned work. It could be weddings or family portraits or other client work. At this level it helps to have an understanding of business structures, so you can consider what structure suits you best, particularly if it is going to continue to grow. You would also benefit from some understanding of invoicing, book keeping, marketing, and tax.

Success Level 4 – Making the National Average Income. At this success level, if you are running your own photography business, you will need to have some business skills. In addition to the skills mentioned above you’ll need to have a good understanding of marketing your business, and that will probably include a good understanding of social media and online marketing. This will ensure you generate a pipeline of future clients which sustains your business into the future.

It is possible to achieve high income through photography but it will require business skills as well as photographic skills

Success Level 5 – Making 3x the National Average Income or More. If success to you means generating an income three times the national average or more then you will need business skills. In addition to the skills above you may need to also understanding issues related to contacting and sub contracting, employing staff, contract law, pricing, and you will definitely need a strong marketing plan. You possibly will need to invest time and effort into generating partnerships – perhaps with wedding venues, or advertising agencies. At this level it is likely your photography skills will need to be very strong as well. That’s my take on what is required to meet these levels of success. I see many photographers producing great images but not succeeding financially. If you are one of these, my recommendation is to invest in building business skills, not photography skills. It is also possible that investments in the business need to be into generating new clients, rather than further investments in equipment. That might be advertising or a new website or promotional materials.

In summary, you can achieve success levels 1 and 2 with limited or no business skills. If you want to ‘get serious’ and move to levels 3, 4 and 5 you will need business skills. If you are starting out it is absolutely legitimate to work your way up through the levels. If you believe you are not business minded – don’t worry, business skills can be learned along the way. If you are determined to succeed, the skills can be learned. Equally, if you have strong business skills you can get started at level 4 and 5. There is no tried and true formula here – you can make it your way based on your own skills and knowledge.

These are my thoughts about whether non business minded people succeed in photography business. Here comes the disclaimer – I’m not a business adviser, or financial adviser, or any type of adviser. I’m a photographer. Please keep this in mind and seek your own expert advice. Can non business minded people succeed in photography business? What do you think? What is working for you?

The Benefits of the Off Season

Right now, in Melbourne, Australia, it is the middle of winter. After a reasonably mild June we have had a cold, grey, windy July. It is a quiet time for weddings, with most weddings being held in the warmer months between September and March. I don’t shoot many weddings at this time of year, so this post covers the benefits of the off season.

I am really glad that my wedding business is seasonal and that there is a quiet time of the year. I wonder what it must be like to be a wedding photographer in Hawaii where there are lots of weddings all year round. Would you ever get a break? How would you re-charge the batteries? How would you stay fresh?

The wedding off season is a chance for photographers to recharge

I see lots of good things about having a slower time of year. Here are the key ones – the benefits of the off season.

Rest and recharge the batteries. During spring and summer it can feel like a never ending run of weddings to photograph, images to edit, deadlines to meet, and albums to deliver. It is an exciting time as you watch the brides eyes light up at her new album, and the mother of the bride burst into tears as she sees the large print of her daughter in her wedding dress for the first time. It is also a really busy and challenging time. The more successful you are, the busier you can be. The first benefit of the off season is the chance to rest up and plan for the season of weddings ahead. Life in the fast lane can be great, but life in the slow lane can be a welcome change.

Evaluate your work. Being less busy gives critical time to evaluate your work. How has it improved over this wedding season? Where does it still need to improve? What new edge can I bring for next year? The slower pace in winter gives crucial time to reflect and plan, and prepare for next seasons weddings.

Revise marketing materials. The winter wedding slowdown gives a great opportunity to assess marketing materials and to ask key questions. Does my marketing material reflect what I can bring to a bride and groom? Do they communicate how I am different to other photographers? Do they attract my target client? The off season is a great time to re-assess marketing materials and the marketing plan.

The off season is a great time to shoot personal projects

Shoot personal projects. In the middle of summer, back to back wedding work makes it very difficult to tackle any other photography work or projects. One of the great benefits of the off season is to shoot personal projects. I love wildlife photography and find the time in the great outdoors to be refreshing and invigorating. This time of year gives me the chance to shoot wildlife projects.

Try new things. The off season is the time I try new things. When I am in the middle of wedding season and I have brides and grooms relying on me, I stick to equipment and techniques I know and have practiced many times. A wedding is the time to deliver a great client experience, not to experiment. Winter gives me the chance to try new styles, new equipment, and new post processing techniques. It’s the time to learn, and learning helps keep us fresh. Photography is a lifelong process of continual improvement and winter is a great time to improve.

Evaluate the business. In Australia, the end of the tax year is in the middle of winter. This is a great opportunity to connect the creative side of a photography business with the business side. How well is the business doing? Where could it do better? What can I learn from other photographers businesses? What can I learn from other creative businesses? The slowdown in client work is a great opportunity to assess whether I am meeting business goals, not just creative goals.

Rest, relax and read in the off season

Read. I love to read and winter is the time that I read the most. Recently I have re-read two books about the business of photography which I highly recommend. They are VisionMongers by David Du Chemin, and The Fast Track Photographer Business Plan by Dane Sanders. Whether you already run a photography business or are considering it, these books are both well worth reading. Another of the benefits of the off season, is the chance to reflect and read, and to learn from others. It helps bring perspective and to open your mind to new approaches.

I love winter and the off season. It is also the time in Melbourne to get to the AFL football! So there you are – seven of the benefits of the off season. What do you like to do when client work is slow? Do you enjoy off season or would you prefer to be busy year round?

Getting Started in Your Photography Business

Today I swapped Facebook messages with a very enthusiastic photographer who has visions of a career change and making a living from travel photography. Her enthusiasm coupled with a healthy dose of “where to next doubts” reminded me of myself when I was starting out in 2008. It prompted this post – getting started in your photography business.

Plan for your financial success.

Lots of people dream of turning their hobby into their source of income. It is all about “living the dream” and reminds us that “if you do what you love, you’ll never work a day in your life”. Cool! But getting started in an industry you may have very little experience in is a daunting challenge. So, I’ve thought about what I’ve learned over the last 6 years. Here are 7 tips if you are planning on getting started in your photography business.

Tip 1 – Capitalize on Your Enthusiasm

The early stages of starting a business are very exciting, you are full of enthusiasm and enjoying the new challenge. Capitalize on your enthusiasm! Act on it, get started, do something.

There is a hugely empowering feeling that comes with taking action – get started, and get started now! Organise a website, join a stock photography website, shoot a pile of new images, write an advertisement for yourself, find an online community to join. Whatever it is, act today. Get started.

Tip 2 – Expect Mistakes

As you start in an industry you don’t know, you are not going to get every step right first time. Expect mistakes, they are part of the learning. When they come, welcome them. This is how we move forward. I started out with a horrible website and expected that to get lots of visitors, and then get lots of clients. That’s not how it works. The mistake and the lesson are both ok. Learn the lesson and move forward.

Tip 3 – Ask for Advice

If you want to reach your goals slowly – do it your own way, don’t ask for input, and refuse to take advice. If you want to reach your goals more quickly – ask for advice from people who’ve trodden this path before you! As a photographer, ask for advice both on your images and how to market your images.

The bad news is that making images and marketing images are entirely different skills. The good news is that the photography industry is full of people who will share their experience and help you. All you have to do is ask.

Today there are a wide variety of ebusiness opportunities

Tip 4 – Be Prepared to Learn

Asking for advice is the first step. Being prepared to learn is the next. Running a successful photography business is both a journey of self discovery and a process of continuous improvement. Whether its learning a new lighting technique, understanding how e business works, learning about stock photography, getting better ways to pose your subject, or knowing how to improve your post production workflow – be prepared to learn. Keep improving. Then improve again. And again. And again.

Research your target market

Tip 5 – Research the Market

Right when you start you are full of energy but without direction. This is a great time to study the market.

If you are a travel photographer, what are successful travel photographers shooting? What style of images are popular? How are they lit? Why do they work? If you are a stock photographer – what are the current trends in stock photography? What are the next emerging markets? What is the under served niche you can target? If you are a wedding photographer, how are the best wedding photographers in your area marketing themselves? What style of images are they shooting? Why does it work? Is there an opportunity for you?

Use some of your new starter energy to see what the market is doing.

Tip 6 – Plan your Finances

Starting a business means generating an income – and having an income higher than your expenses as soon as possible! It is very easy to get carried away with the romantic notion of being a photographer, and not bother to look at your income and expenses. When you are starting out, you are setting the principles you will run your business on forever. You need to look at both expenses and income and assess how well the business is going. Happy clients is one thing, a happy accountant is another. Keep it real.

Tip 7 – Keep Going!!

You will run into road blocks, you will get discouraged, you will have doubts. When you get to the point of being about to give up – this is the time to keep going! If this were easy, everyone would do it. There is something special in overcoming difficulty to arrive at success. The journey makes you better – keep going!

There are hundreds of other lessons learnt in starting a photography business. Please leave a comment on this post if you have an issue you’d like me to address, a question you’d like answered, or just some encouragement!

Finally, the lady I swapped messages with today has already found a community of photographers, she is asking questions, and listening to the answers. If she can keep that up, and keep going when she has doubts, she will do very well.

Three Tips for Getting Started in Small Business

Having a clear plan and commitment is key

Since 2008 I have been running a photography business as well as working a full time corporate role. This post covers three tips for getting started in small business.

There are a myriad of issues to consider when you are getting started in small business. Here are three tips which have been useful for me.

Tip #1 – Decide the operating and income model

This step is all about defining what you are going to do and how you are going to generate income. You need to be clear on exactly how the business will operate and where the revenue will come from.

For me, back in 2008 I decided that I would start my photography business by focusing on stock photography. I could shoot images on weekends, and edit and upload during the week around my other commitments.

Being clear on this step is very important. How will you generate income?

Tip #2 – Give it Time

A lot of new businesses are born with what we perceive to be a great idea and start with an explosion of energy. Unfortunately, it often doesn’t take long until the reality doesn’t match the dream.

I recommend taking time when you have the brilliant idea. Rather than beginning with enormous energy, take time to think through the plan. Reflect for a moment – even at this early stage. After some thought, if it still looks as good a week later and you feel passionate about the business, then it is time to start.

Tip #3 – Plan Your Time

This was the key for me! I set aside 2 hours each week night to work on my photography business. I stuck to the same 2 hour period for the first 2 years.

It is remarkable how much you can achieve in 10 hours per week when you are focused and it is part of your daily routine. That time was spent researching and planning stock photography concepts, editing, uploading and keywording images. The photo shoots happened on the weekends.

The habit of setting aside time and working the plan was key! Without a plan and commitment your business may fall over.

Are you running a small business? What have been the keys to your success? What lessons have you learned that others may learn from?

End of Financial Year Sales

The end of financial year is a great time to get competitive prices on your business equipment. Many retailers offer very attractive deals at this time, to attract buyers who are making a purchase before the end of the financial year.

Here, in Australia, the financial year ends on 30 June – so there are 2 more weeks to take advantage of those attractive prices.

I buy all of my photography equipment through an Australian based online camera store.

Examples of their current specials are:

Nikon D610 DSLR for A$1933 (recommended retail price A$2499)
Canon EF 16-35mm lens for A$1744 (RRP A$2165)
Manfrotto 028B Studio Pro Triman Tripod Legs for A$387 (RRP A$499)

What is the best end of financial year deal you have ever had?