Tag Archives: microstock photography

What is the Summer Slowdown in Stock Photography

Are you wondering what the summer slowdown in stock photography is? Have you heard this terminology but don’t really understand it?

Like many types of photography, stock photography goes through seasons or cycles. There are peaks of demand around major events. Think of large events like the US presidential election, the Olympics, or Valentines Day, or major upheavals and social unrest. And there are also peaks and troughs at certain times of the year.

July and August are typically slow months for stock photography sales

The bulk of the world’s population lives in the northern hemisphere – the United States, North America, Europe, and major parts of Asia. Because of the population base these countries or continents represent the majority of the buyers of stock photography. So when those economies slow for a summer holiday, stock photography sales also slow down.

The summer slowdown in stock photography refers to the time of the year when northern hemisphere clients are having a summer holiday, and so stock photographers are experiencing fewer downloads of their images. That happens in July and August each year.

What should you expect in the summer slowdown in stock photography? My own experience as a stock photographer is that the total number of downloads of my files reduces each July and August and then picks up again in September and October. I am writing this post in the first week of August, so if you are experiencing a reduced number of downloads of your files, this is normal for this time of year. Don’t panic. You should see it pick up again in September.

So, it is one thing understand what the summer slowdown in stock photography is, but what do we do about it?

Consider doing more client work in July and August while stock photo sales are down

Exactly what you will want to do about it depends on your own business and circumstances, but here are three options to think about.

Option one. Do nothing. This option recognizes that sales will slow at this time of year, and so your stock photography income will decline during these months. If you have cash flow from other sources, the summer slowdown in stock photography is nothing to worry about and no particular action is required.

Option two. Develop more client work at this time of year. If you are wanting to develop a consistent flow of income you’ll need to build up income from other sources during the northern hemisphere summer months. I do this by shooting more family portraits at this time of year. Family portraits might not be the solution for you depending on what you like to shoot and what your typical client looks like. With planning and preparation its possible to adjust your client work to increase at this time of year. Keep in mind your stock photography income is likely to drop in July and August, and you will need to increase income from other sources.

Not all stock photography sales slow down in July and August. Consider shooting content which will sell well during this period

Option three. Develop stock content which isn’t impacted by the summer slowdown in stock photography. Not all stock photography markets experience a slowdown in these months. Where I live in Melbourne, Australia it is the middle of winter in July and August. It is also a time where there are very few public holidays. This is generally a good time for stock photography sales and I see steady downloading of my Australian themed images in July and August. Perhaps there are geographic markets or specific content you could shoot for which don’t slow down in the northern hemisphere summer months?

Thanks for reading what is the summer slowdown in stock photography. I hope it has helped explain the seasonality which occurs in stock photography and given you some options to consider. Happy shooting.

Tips for Models For Stock Photo Shoots

Over the last twelve months I have been shooting an extended series of Melbourne lifestyle images for my stock photo portfolio with iStockphoto and Getty Images. Along the way I’ve written these blog posts to explain the journey and to provide insight for photographers (A Step By Step Guide to a Stock Photo Shoot, Inside a Stock Photography Shoot, and Why I Shoot Stock).

More recently I’ve also written this blog post for models (What Models Should Know About Stock Photo Shoots) to demystify stock photography. That post is general in nature, and the others explain the mechanics of a stock photo shoot. In this post, I move to more specifics for models – Tips for Models for Stock Photo Shoots.

Many stock photo shoots, like this one, involve just the model and photographer on location

Why explain these tips? The modelling business is a tough and competitive one, and paid work is hard to come by, particularly for models who are part time or starting out. Stock photography is an almost unlimited source of paid modelling work for the right people with the right approach. I see most models miss an opportunity for ongoing paid work which is right in front of them.

Tip #1 – Use Facial Expressions to Communicate a Message. Stock photography is about producing useful images that communicate a message. It is not necessarily about producing beautiful images. So use different facial expressions to communicate different messages. The same scene with a smile, a scowl, and a look of concern are all useful to me as a stock photographer. Use facial expressions to communicate a range of emotions. Try to avoid being an expressionless run way model when doing a stock shoot. Let your personality shine.

Tip #2 – Don’t Expect High Production Values. Stock photo shoots come in all shapes and sizes, but don’t expect all shoots to be high production value. Often it will be just the model and photographer working together to produce a range of images. Sometimes there might also be a hair and make up artist and a stylist. And only rarely will there be a full set with support staff moving lights and running to get you coffee. So when you think about a stock photo shoot, it’s only rarely that it will be glamorous and with lots of people running around assisting. More often than not, you will be working with just the photographer. If your ego needs stroking by assistants running to the coffee machine, stock photo modelling might not be for you.

Taking an active interest in the images will help achieve a good result

Tip #3 – Take An Interest in the Images Being Produced. If the model takes an interest in the images being produced it helps the model understand what the photographer is trying to achieve. With that understanding comes a better shoot. And with a successful shoot comes more shoots. Stock photographers are constantly looking for models who understand and help them achieve useful images. If you are one of those, you will be offered more and more stock photo shoots.

Tip #4 – Bring Your Creative Self to the Shoot. A stock photographer will have a range of images in mind before the shoot starts. That is often based on market research or on a specific request from a client. Check with the photographer during the shoot if the images are meeting the photographers needs. And then see what else you can add. I really appreciate it when a model says “How about we try this look?” That adds a lot of value and will often help to produce a broader range of images, or a different angle, than I originally had in mind. Don’t just be there in person, bring your whole creative self to the image making process. It will help the photographer produce a range of useful images.

To great more paid modelling work, followup after a stock shoot with ideas for future shoots

Tip #5 – Followup the Photographer with a New Idea. Stock photographers are always looking for new ideas and new concepts to shoot. If you have enjoyed the first shoot, follow up with a new idea. See if it is a concept the photographer would like to shoot. Does the photographer see a commercial use for the idea? It’s very likely that a good idea will immediately lead to another paid modelling job for you. Strike while the iron is hot, and followup in the first few days after a shoot to secure another one.

Thanks for taking the time to read Tips for Models for Stock Photo Shoots. I hope it has been helpful to you, and helps to generate more paid stock photo modelling jobs.

Stock Photography using a Point and Shoot Camera

One of the things I love about photography is that there is always something new to try and something new to learn. Recently I decided to experiment with stock photography using a point and shoot camera.

Why? I am a long time DSLR user and really haven’t used anything else for the last 10 years. At the same time, I’ve believed that a point and shoot camera would be handy for shooting images of everyday situations which could be used as stock. For example, when commuting or out for a walk. It’s times like those I don’t want to carry a DSLR and multiple lenses, and at the same time there are interesting images to be made. So, I’ve recently expanded my stock photography using a point and shoot camera.

The Canon Powershot SX610HS compared to a DSLR with 70-200mm lens

Which camera? About 3 weeks ago I ordered a Canon Powershot SX610HS. It is a mid range point and shoot camera, available for less than $300 where I live in Melbourne, Australia. (For the gear nerds – it has a 20.2MP sensor and 18x optical zoom – that’s the equivalent of 25-450mm range. So it can produce fairly large files and has an extensive zoom range). But it’s biggest feature is it’s weight. It weighs 191 grams. Yes, that’s right, less than 200 grams compared to a couple of kilograms when I’m carrying a DSLR and 2 lenses. It is also small enough to easily fit in a jacket or jeans pocket.

Weighing just 191 grams the Canon PowerShot SX610HS is very compact.

What stock images do I plan to create? I plan on using this camera as a lightweight ‘carry it anywhere’ camera. It will be for days when I leave the DSLR in the studio but don’t want to be restricted to images from my phone camera. I expect to shoot editorial style images which will be more opportunistic than planned. Street scenes, lifestyle, city life – slices of life and moments as they happen. They will have a genuine and realistic feel – the kind that is popular as new stock content as opposed to the traditional stock content of images shot in the studio on a white background. And importantly, I expect to be able to use the point and shoot camera freely, as a tourist would, and avoid any disapproving looks that you get when you pull a full frame camera and long lens from your bag.

Progress so far? I have only just started using the camera and have begun to upload the images to my stock portfolio. So far, all the images I have uploaded have passed the image library’s inspection process. It is encouraging that a simple point and shoot camera can meet the technical specifications required. Yesterday I had my first download of a stock image shot with a point and shoot camera. I’ll report back in a year or two to let you know how it is going.

Thanks for reading stock photography using a point and shoot camera. Happy shooting!

Can I Make Money in Stock Photography from Landscape and Cityscape Images

I participate in several photography groups on Facebook. This week I posted a reply to a group member who was exploring stock photography. After several messages, he asked me – can I make money in stock photography from landscape and cityscape images?

My response to him was that – yes, you can. But the reality is that simple landscape and cityscape images are highly competitive. There are hundreds of contributors submitting this type of material, and millions of existing images. So, it won’t be easy to create unique images that continue to be downloaded.

Bolte Bridge, Melbourne, Australia. A specific scene shot in dramatic light.

So, if you want to generate an income from stock photography with this style of image, what is the best chance of success? Here are five suggestions for giving you the greatest chance of success.

Shoot in the best light. There are likely to be hundreds of competing images to your own. Make your point of difference images shot in excellent light. This will likely mean sunrise and sunset shoot times.
Shoot tourist highlights. There is ongoing demand for images which capture the icons of a city or a well known landscape. Take the time to shoot the tourist highlights of your city, or well known landscape spots.
Shoot like a local. There is increasing demand for images which capture the essence of a city in a way only a local would know. Shoot the back laneways, cafes, popular meeting places. Use your local knowledge to shoot places that only a local would know.
Develop an expansive body of work. What does that mean? It means you are going to stick at this. You are going to shoot different elements, in different conditions, at different times of year. It is not a random shot taken here or there, it’s about developing a range of work.
Document the city or landscape year round. Cities and landscapes look very different at different times of year. Take advantage of the different seasons to add a new look to your work.

And like anyone using stock photography to generate a meaningful income – you need to treat this like a business. Set a goal for how many files you plan to upload this month and this year. Work at it. Keep adding to your portfolio. Develop variety in your images. Study similar images which have been successful as stock. What are the elements you are going to emulate in your own images? And keep working at it. Stock photography is based on the idea that you will do the work now (shoot, edit and upload) and be rewarded later (downloads and income). So keep working at it.

In my experience generic scenes like this don’t offer good returns as stock

Landscapes and cityscapes are very competitive areas, but it is possible to make money in these areas. My experience is that cityscapes and specific landscape images provide better returns than very generic landscapes. Look for your image to tell a story of a specific place.

Thanks for reading ‘can I make money in stock photography from landscape and cityscape images?’

Why iStock Must Change Exclusivity Criteria

I have been a contributor to iStockphoto since 2008 and have written extensively about stock photography for Beyond Here. One significant point of difference which iStockphoto has compared to other microstock sites is the volume of exclusive content. That is – images which are available only from iStockphoto. They have achieved this by providing incentives for contributors to be exclusive such as higher royalty rates. Much has changed in microstock, but one thing that hasn’t is the criteria for becoming an exclusive contributor. Read on to see why iStock must change exclusivity criteria.

What are the criteria for becoming exclusive on iStock? Ever since I have been an iStock contributor, the criteria for becoming exclusive are to have 250 downloads and an image acceptance rate of greater than 50%. Once that has been achieved a contributor can choose to become exclusive or continue to remain as an independent contributor.

iStock’s point of difference is it’s volume of unique content

Why choose exclusivity? Exclusivity brings several benefits to contributors. The keys ones for me are the higher royalties paid on exclusive files, better placement for exclusive files in the best match algorithm, and a faster inspection queue. The key benefit for iStockphoto is that it can promote material that is only available from iStockphoto. These files are not available on any other stock site.

What’s changed? I have written extensively about the changes at iStockphoto in recent years. (Please see the ‘stock photography’ category on the side of this blog to check out those posts). The major change is that iStock has moved away from it’s credit based download system to a subscription system. This on its own is not a problem. It rewards high volume buyers and locks them in (to some degree) by having a subscription where they can buy a certain number of files per month. The problem comes in that iStock only count credit downloads towards the total of 250 required to be exclusive.

New iStock contributors are likely to see small royalty payments under the subscription program

What does this mean for contributors trying to become exclusive? Currently, only 20% of my monthly downloads are credit downloads. The remaining 80% is made up of downloads from the subscription program, the partner program (where files are sold through partner sites), and the Getty Images site. So, for contributors working towards being exclusive, only a small percentage of their actual downloads count towards the qualifying total. That means it will take much longer to meet the qualifying criteria.

So what? This has 2 significant implications. First, many contributors who have the ability to contribute high quality content are being discouraged and choosing to submit their images to other sites. At the same time, their content on iStockphoto will be selling under the subscription program for which new contributors are currently only receiving $0.28 per download. This is a disincentive to put all their eggs in the iStockphoto basket in the future. And secondly, one of iStockphoto’s main points of differentiation is the millions of files only available there. The more contributors who are independent, and uploading their files elsewhere, then the smaller percentage of the iStock database is unique.

To maintain a unique selling point through exclusive content is why iStock must change exclusivity criteria.

Use Recognizable Backgrounds to Add Impact

There has long been a place (and a market!) for images shot in a studio on a plain background – just ask any established studio photographer. Studio images on plain backgrounds help to focus you entirely on the subject. But what if you are looking to bring a more contemporary look to your images? Have you tried to use recognizable backgrounds to add impact? And by backgrounds, I don’t mean studio backdrops – I mean real locations.

Why do recognizable backgrounds help to make a strong image? Recognizable backgrounds add location and meaning to an image. They create a connection with the viewer who will often know the exact location the image has been shot at, and may have even stood in the exact same location.

People who know Melbourne will instantly recognize this location

In this image, people who know Melbourne, Australia will instantly recognize this as the front entrance to the Flinders Street Railway Station on the corner of Flinders Street and Swanston Street. The location adds a distinct local flavor, and creates a connection with the viewer. Many people have stood in this exact location.

Why is this an opportunity for your photography business? Demand for images shot in the studio and isolated on white is falling, and demand for real people in real locations (including recognizable locations!) is booming. It is about creating genuine images which the viewer can relate to. Real people, real locations.

It’s possible to shoot in a variety of locations in a single shoot

Here are seven quick reasons why you might want to catch this wave.

clients love to shoot images which connect them to the location. Whether it’s permanent residents or travelers, people have an emotional connection to their home town, whether it’s a permanent or temporary home town.
locations look different at different times of year. Use the seasons to your advantage and shoot different styles in different seasons. Think how you could use this to shoot different images of the same client at different times of year?
if you are starting out, you can shoot this style of image with minimal cost. You may want a reflector or two, but you won’t incur the costs of setting up a studio when you shoot this type of image. This can be a very cost effective way to build a portrait business or stock portfolio.
demand for ‘local’ stock images is growing rapidly. Stock buyers are moving away from images which could have been shot anywhere, to images which clearly have context and location. If you are interested in driving your stock photo sales, shoot local and make it clear that the images have context and location.
shooting images on location is fun. I find it really enjoyable walking around my hometown finding new locations and shooting interesting local images. Often you can generate a very wide variety of images in a short period of time.
there is an almost limitless range of possible locations. I am shooting a stock photography series using locations in my home town. I started by writing down some locations to use, and ended up with a list of ideas three pages long! You won’t run out of locations to shoot at. Think creatively and you will be able to generate a huge range of shoot locations.
clients love to share location images on social media. This can only be good for business.

Thanks for reading this post. I hope you can use recognizable backgrounds to create some cool images and benefit your photography business. Happy shooting.

Copyspace in Stock Photography

I am currently working with several photographers to help build their stock photography portfolios. One of the many things I like about stock photography is that you can shoot any subject matter (see this post). But as your stock portfolio grows and you begin to focus on the number of downloads you are generating, it is helpful to know what will generate more downloads. One of those things is leaving copyspace in stock photography.

Images with extensive copyspace are widely used in travel publications.

What is copyspace? Literally it is leaving space in your image for a designer to add copy to your image. For example, they might add a headline or part of a story. If you’d like to see any example, grab a magazine and starting looking through it. Look for large size images, either a full page or a double page. Often the designer will use a single image spread across a double page with copy added to the image.

Why is it important? Leaving copyspace around your subject will mean your image has more flexibility. It will be able to be used in different ways by designers. They could crop the image to focus tightly on the subject, or add text to the image. Greater flexibility in use will lead to more downloads of your images, and more downloads equals more income.

Leaving copyspace is possible in studio or on location. Watch your backgrounds for what will be appropriate.

What type of backgrounds work well? This is a difficult question to answer, as many different backgrounds can work effectively. That said, I look for plain, uncluttered backgrounds to use as copyspace when I am planning and shooting my images. It is a similar concept to wedding photography. In wedding photography I am often looking for plain, uncluttered backgrounds to ensure the focus is on the bride and groom. In stock photography I look for plain, uncluttered backgrounds to be used as copyspace around my subject.

This is an example of a plain, uncluttered background which works effectively as copyspace.

Do these types of images get used without text being added? Yes, they do. Sometimes an image buyer will be looking for a nicely composed image that has a clear message and doesn’t need text to be added. It literally speaks for itself. Again, shooting images like these gives flexibility in how they might be used. And flexibility in use leads to a greater number of downloads.

Should you shoot close ups of your subject matter as well? This question is up to you, and again one of the great things about stock photography is you are free to shoot what you want, and in the style you like. When it is possible I tend to shoot close ups to focus tightly on the subject as well as a wider shot with copyspace. It is about making sure my images are flexible and can be used in a variety of circumstances.

Thanks for reading this post about copyspace in stock photography. I hope it has been useful to you and will help you to look at your subject in a slightly different way. A small adjustment to the way that you shoot can produce a big change in your stock photography results.

Common Reasons for Stock Photo Rejections

Building a stock photo portfolio can be a fun and enjoyable process, but it’s likely to be a lot less enjoyable if your images keep getting rejected. Here are common reasons for stock photo rejections.

Incorrect Model Releases. To be accepted into a stock photo library’s royalty free creative collection, each recognizable face in your image must have a corresponding model release. The release is a legal document which provides the person’s consent for their image to be used.

It is important that the information on your model release is legible and correct. It can be really frustrating and time consuming if your images are fine, but your model release is incorrect. So, make sure the detail is spot on. For example, does the date of the shoot entered on your model release match the date shown in the meta data on your image? Taking time to do your model release properly will be time well spent.

Signs in any language can cause your image to be rejected. I cropped out the sign on the far left of this image before uploading to my stock portfolio.

Visible Logos. Logos are not allowed in royalty free creative collections, so you should be checking your images to make sure there are not visible logos in your images. Corporate logos on top of buildings are obvious ones to avoid, but don’t forget more subtle logos – like on the buttons of a shirt.

Careful composition can help avoid problems. Here the subject blocks people in the background, and the tram is far enough away that I have blurred the logos on the front of the tram

Image Quality. Image quality is important, but standards are not as strict as they were 5 years ago. Back then, there were ongoing challenges with digital noise and the dreaded ‘chromatic aberation’. If you shoot with a modern camera and reasonable quality lens in good light conditions you will have few technical problems in getting your files approved. If you are having problems, try to avoid low light / high ISO situations.

Aside from the technical quality of your file, make sure your subject is in sharp focus and you should be able to build your portfolio with very few rejections.

Copyright Protected Work. Some content is not permitted in royalty free creative collections due to potential issues with copyright holders. An example is the Sydney Opera House. It is fine as part of a Sydney Harbour Scene, but is not allowed where the Opera House is the only or dominant element of the image. I am an iStock exclusive contributor. Their standard rejections reason for these is “After serious consideration we feel the subject matter and/or location featured in this image would require special permissions or clearance to be licensed commercially, this makes it unsuitable as Royalty-Free creative content.”

This image was rejected for concerns over use of the Royal Exhibition Building in Melbourne, Australia.

IStock and Getty Images have a wiki which gives guidance to photographers about this issues. Here’s what it says – “as a general rule, places that charge an admission fee or require a ticket for entry usually require special permission for commercial photography. Consent should be sought. These locations are therefore problematic in all collections both Editorial and Creative. They should be completely avoided in Royalty-Free content, while some may be suitable for Rights-managed or Editorial with the proper consent. Some locations may be free to enter (like certain museums or historical properties), but imagery taken inside may still be problematic. Do your research prior to shooting.”

Recognizable people without model releases. Image libraries will not accept recognizable people without a model release. This is a strict criteria and one that is sometimes hard for new stock photographers to understand. A person may be recognizable by their face, and most people can understand that you can’t use someone’s image without their permission. Where it gets harder to follow, is that a person might be recognizable by their clothing and location. Understand that image libraries will not want to risk using a recognizable person without their permission. Ultimately it is in both the library and the photographers interest. If you are not sure, you will probably need a model release.

Thanks for reading common reasons for stock photo rejections.

What Models Should Know About Stock Photo Shoots

I am currently shooting a series of lifestyle images for my portfolio for iStockphoto and Getty Images. It is a fun and challenging project featuring parts of Melbourne, Australia. I am working with a wide range of models, and have put together this post for – What Models Should Know About Stock Photo Shoots.

What is stock photography? The concept of stock photography is that a person who needs an image can go to an existing library to find it, rather than commission a photographer to do a new shoot for them. A stock photo library offers choices of many, many images. The buyer can purchase a licence to use the image, and download it immediately. For the buyer, this is much quicker and cheaper than organizing a photo shoot themselves. For example, a magazine may be featuring a story about the rise in numbers of female pilots entering the aviation industry. They could commission a shoot if they had the time and money, or they could find an appropriate image from a stock photo library, purchase a licence to use the image, and download it immediately. (If you would like to visit a stock photo library and have a search through their images, have a look at iStockphoto).

Stock images are made available through stock photo libraries

How does the payment from stock photography work? When a buyer downloads an image they make payment to the stock photo library. The photographer then receives a percentage of this amount as a royalty payment. For the model, you need to be aware that the images you help to create are going to be used for commercial purposes, and so you should be paid. Most stock photographers (myself included) will pay the model at the beginning of the shoot based on an hourly rate. After the shoot, the photographer then takes all the financial risk. If the shots do not ever get downloaded, the photographer will make a loss. And if the images are very popular and are downloaded many times, the photographer will make a profit.

Stock photos are for commercial purposes and models should expect to be paid

What about model releases? When the photographer submits the images to the stock photo library they go through an inspection process. The library checks that the image meets its quality criteria and has all necessary releases.

A key element of this is the model release. A model release a legal document which provides permission from the model to use their likeness in the picture. The stock photo library will make sure that any image that has a recognizable human face, and is being sold with a royalty free licence, has a model release to go with it. The stock photo library does not want legal problems for themselves or the photographer if a model claims that their likeness is being used without their permission.

So, when you are doing a stock photo shoot, expect to sign a model release before the shoot begins. Ask the photographer for a copy, and keep it in your records.

What is the photographer trying to achieve? I try to explain to models that the emphasis in stock photography is slightly different to other types of photography. The photographer is trying to shoot images which communicate a message and will have broad commercial appeal. In that sense, it’s more about ‘useful images’ than it is about ‘beautiful images’.

So, how can the model help to make useful images? The images need to be realistic. So if you are doing a stock photo shoot about life on a college or university campus, make sure your wardrobe and makeup look realistic for that environment. Or if you are portraying a business person, make sure you have wardrobe and make up that suit that theme.

Models need to be realistic for the shoot concept

What is the photographer looking for in a model? First and foremost the photographer will be looking to work with models who are reliable. As a model you need to prepare well, and turn up on time, ready to shoot. Second, the photographer is looking for a model who appropriately matches the brief. For example, if I am shooting a series on retired couples planning their finances, I will be looking for models who look like they are in their sixties. If I am shooting a fitness series, I need models who are physically fit. Thirdly, the photographer will really appreciate a model who can both understand the brief, and bring a new dimension to it. A model who can understand and then extend the brief to create new images that I hadn’t thought of is a model I want to do further shoots with.

How long do stock photo shoots go for? This can vary and will depend on the photographer and concept. My own stock photo shoots normally go for 90 to 120 minutes depending on whether it is a studio or location shoot, and the concept we are shooting.

What about logos and trademarks? Logos and trademarks are not allowed in stock photography. Essentially the images need to be free of any corporate logos. Be sure to consider that when you are selecting wardrobe. The ideal is clothes which have no logos on them, while having small logos is ok (the photographer will edit them out in post production).

Key Points. Let’s recap:

Stock photos will be made available via a stock photo library
They are for commercial purposes, so the model should be paid
Models will be asked to sign a model release
Stock photography is more about ‘useful images’ than it is about ‘beautiful images’
Wardrobe and makeup need to be appropriate for the shoot concept
Logos and trademarked items are not allowed in stock images
Photographers will value the model being able to understand and extend a shoot concept

Questions? Please add a comment and I will do my best to answer.

Thanks for reading What Models Should Know About Stock Photo Shoots. I hope it has been useful to you and can have a positive impact on your next stock photo shoot. If you have questions, please add a comment on this post and I will do my best to answer it.

How to Find Models to Work With

Making the step from working with friends and family, to photographing clients, through to working with models are big steps in a photographers career. They are also challenging steps unless you have a network of appropriate people to shoot with. This post – How to Find Models to Work With – details ways for you to source models for your shoot.

Facebook groups and specialist sites are great places to connect with other creatives

Facebook. If you are a Facebook user and live in a place with a reasonable population, there is likely to already be a Facebook group set up which will help you.

As I’m writing this post I’ve gone to the Facebook search field and entered “Sydney models” and it has proposed a series of relevant groups.

As I scan down them I can see one called ‘Sydney Models / Photographers / HMUA’ which currently has 3716 members. So what is this? It is a group of models, photographers, and hair and make up artists (HMUA) who participate together in the group.

They make requests for relevant services, share work, put forward their name for shoots, and use the Facebook group as a place to find other creatives to work with.

Specialist Sites. There are also specialist web sites which create communities of creatives. The two that I am most familiar with are Model Mayhem and StarNow. Go ahead and check them out. It is free to set up a profile on each of them, and like the Facebook groups, they are a place for creatives to come together.

How should a photographer use these communities? Start by setting up a profile and include details of what you are looking for from people visiting your profile. I am a stock photographer, so my profile includes details to let people know the projects I am working on, and the type of creatives I would like to contact me.

Secondly, there is the opportunity to share your work. Add images to your profile so visitors can assess the style and quality of your work.

Thirdly, each of these communities have the ability to post a ‘casting call’. That is, you put forward details of your shoot, and ask people who are interested to get in contact with you.

Include all relevant information in your casting call to help get qualified responses

What information should you include in a casting call? The short answer is – as much information as possible. Consider these points as a minimum:

when is the shoot? Include the date and time
where is the shoot? Be specific. A suburb is better than just the city name.
how long do you anticipate the shoot will go for?
is it indoor or outdoor? Studio or natural light?
is the shoot paid or TFP (time for print, or time for portfolio)?
what is the shoot concept?
what special requirements do you have? (for example, if you are looking for a model of specific cultural background and with long hair, be sure to specify that in the casting call)
who is doing hair and makeup? A HMUA? or do you want the model to do their own?

If you were not sure how to find models to work with, I hope this post has helped you.

If you already use these sites or others, what is your experience? Which sites generate the best response for you?

Thanks for reading – how to find models to shoot with. Happy shooting.