Fish Where the Fish Are

Here in Melbourne, Australia we are coming out of covid lockdown number 6. Vaccination rates are increasing and it looks like the economy will re-open fully. Photography business opportunities will vary and in the short term it is important to fish where the fish are.

What Do You Mean ‘Fish Where the Fish Are’?

The economy is opening at different rates with some things bouncing back immediately and others taking time.


A good example is sports, and my business is in sports photography. Community sport is beginning with training and a shortened summer season. It will be a little while until competition and tournaments commence. In other words, there is likely to be a delay until demand for team and action photography increases. There is not likely to be too many fish in the sports photography pond in the very short term.

Community sports are about to recommence in Melbourne

Where will there be opportunity?

I am seeing strong demand for kindergarten and childcare photography. The end of the calendar year is fast approaching and these facilities have permission to have photographers on site from November.

There is only a short time until Christmas. As a result, kindergarten and childcare photographers are likely to have a very busy final 2 months of the year.

This is an area where we will see very strong demand in the immediate future. If you have contacts in this space, now is an excellent time to touch base and see how you can help.

Kindergarten and childcare photography is an immediate opportunity

Making the Most of Short Term Opportunities

In normal times I recommend photographers stick to the area where they want to build their business. That means specialization and focus. Wedding photographers shooting weddings, sports photographers shooting sports, and family photographers shooting families. You get the idea.

My recommendation with 2 months to go in this calendar year is to be flexible and look for opportunities. Government financial support is coming to an end and cash flow is important. Fish where the fish are. All the best.

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