Looking for a final flourish to the year for your photography business? Right now is a great time to help clients for Christmas. They might need a print to gift to their family, a canvas for their special someone, or a family photo session as the extended family gathers for Christmas.

There is less than 3 weeks to Christmas now, which means you will need to act fast to help clients for Christmas. Contact past clients by email to see if you can help them with their Christmas shopping. The type of email I recommend is short and to the point …

December family portraits make great Christmas gifts. There is time, but you will need to move fast.

“Dear (Client), Hasn’t this year just flown past! I hope you and your family are doing well. I am finalizing my print orders for this year, and am reaching out to see if you would like a print ordered for Christmas? Attached is a price list. The most popular this year seems to be the 12×18 inch print for $XX. Please let me know by Tuesday if you’d like to order some – they make great Christmas presents. Wishing you a Merry Christmas, Craig.” If you don’t hear back from your clients within 24 hours, follow up with a gentle reminder. Taking the hassle out of buying Christmas gifts can be invaluable for your clients, and often they will say ‘yes’ to an offer to frame the prints and deliver the ‘finished product’. This is  a great way to look after your clients and to have your business flourish.

Tomorrow I am shooting family portraits for this little man’s family. I had the pleasure of shooting his parents wedding 2 years ago, and doing a studio portrait session for them earlier this year. We have planned an outdoor session for tomorrow morning. Now, I just need a little cooperation from the Melbourne weather and we will have prints ready for Christmas.

Good luck as you try to help clients for Christmas.